Brand Strategy& Messaging

Understanding a clients brand strategy is important to delivering effective marketing service solutions. Building and formalizing a brand strategy and messaging helps give structure to what you do and why you do it....it puts a skeleton into the skin. Without the skeleton it’s hard to know what it is.

Mission

• In very simple terms….”What do you want to be when you grow up?”

Market Assessment

• Customers-Competitors-Company

Market Segmentation

• Identify Industries & Sub Industries that value your products & services

Product Segmentation

• Identify product groups & categories that make up your marketplace

Target Markets

• Prioritize Product & Market Segments that best fit your strengths & growth needs

Brand Promise

• What customers should expect. Sometimes a tagline conveys this promise

Brand Perception

• The image customers/prospects have of your company

Brand Values

• Clearly defines what guide’s your company’s decision making

Brand Voice

• How does your brand speak….what’s it’s personality. Voice is often driven by who your target is

Brand Position

• What is the position you hold or want to hold